CRM stands for customer relationship management
CRM stands for customer relationship management. It's a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.
Software modules
The Sales module provides a sustainable transaction management system that automatically tracks sales-related activities and revenues. It is centered around customer records and includes analytical, operational, and general tools that can be used to maintain and enhance customer relationships. Companies, contacts, and deal opportunities can be generated from records classified as potential customers. The movement of accounting documents is fully automated. At the same time, the entire spectrum of previous customer relationships with the organization is visible at all stages of the sales cycle. In this way, better understanding of customer preferences can only increase sales of additional products (cross sale) or upgrades to already purchased products (up sale).
The Marketing module allows for the creation of personalized marketing campaigns, targeting them through marketing lists, and conducting them across various channels. The results of these campaigns can be analyzed by the marketing department and can contribute to future successful marketing decisions and achieving maximum efficiency of the marketing budget. The ability to account for how much money has been spent on a campaign and link it to the actual revenue generated from it is the essence of what is known as closed loop marketing.
The Services module includes a vast range of capabilities that help increase the efficiency of services and provide clients with interactive and personalized service at the highest level. Service maintenance is the main function of the Services module. The service schedule automatically tracks the workload of employees and equipment to confirm that available resources are present for customer service. The service calendar helps users visualize scheduled service activities. They are automatically tracked and assigned to specific employees through workflows consisting of various stages.
Information from past periods can be analyzed through various reports, including sales history, sales performance, campaign results, a summary of service activities, etc. Flexible reports help managers to see where the business is heading – data from CRM can be easily transferred for analysis in Microsoft Excel, Microsoft SharePoint, or Oracle Business Intelligence.
Microsoft Dynamics CRM is a web-based solution developed on Microsoft .NET technologies. The software uses a multi-layered SOA (Service Oriented Architecture) architecture, consisting of a web-based client, a configurable business layer, and a unified database. The main goal is data integration and real-time connectivity. Microsoft Dynamics CRM is accessible from any computer using Microsoft Internet Explorer. Compatibility and the ability to integrate with various applications lead to reduced time and costs for modernizing organizational business systems. The design of Microsoft Dynamics CRM allows it to work with businesses of all sizes.
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